Hollister Company [Opinion]
This past September, the pseudo-surf-clothing chain Hollister had a grand opening in Korea, and they imported young American male models for the event. The models were soon making fun of their new Asian clients by giving the middle finger during photo ops, poking fun at Asian pronunciations of English on Twitter, and mocking Koreans with slanted-eye poses at Gyeongbokgung Palace. It was a bewildering display of ignorance and cultural insensitivity.